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With SMS marketing, those who have opted in can typically choose to hand over as much or as little information as they wish. Perhaps they just want to receive the generic discount messages, or news of upcoming sales from their favourite retailer? In this case, they can simply provide their mobile number and, at a push, their name. However others might like to receive targeted, bespoke information – like details of when their local pizzeria is offering a wine tasting evening, or fancy knowing when there are slots available at their favourite hairdresser. In this case, they can release further personal details. This flexibility should prove fairly enticing to prospects, as they are in control of the marketing, not the other way around.
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